Crafty Lil' Lel, or Lesley Pamphilon Fox as she is known to her friends, dreamt up her card business after planning her own DIY wedding. As Lesley and her beau were paying for their big day themselves, Lesley handmade as much as she could to make the day as affordable as she could.
This set off her brainwave of creating beautiful, unique and affordable handmade cards, bags and gift tags for the masses. Not one to be deterred from her already busy workload (Lesley helps to run the family business by day), she very much endorses her tagline 'where every card has its day', by creating designs for more unusual occasions from Twin Birthdays to Thank Yous for Teachers, something she feels we don't see enough of in the the commercial card market.
Whilst she enjoys running her card business and is proud to have seen it grow from its humble beginnings, Lesley says life as a small business owner can be challenging, often she works full weekends at craft fairs and this can leave little time for her social life. Things don't seem to be slowing down though, as Lesley's cards have just been accepted to be sold in Realitas, a shop in Peterborough and she has plans to have her lovely creations sold in more independent retailers too! No rest for the wicked, indeed!
Crafty Lil' Lel can also be found on Twitter https://twitter.com/craftylillel